In today’s fast-moving digital world, automation is no longer a luxury—it’s a competitive advantage.
If your company manages content, users, or data through a custom CMS or web application, you’ve probably asked yourself:
“How can we connect our platform with other tools like CRMs, marketing systems, or spreadsheets—without writing endless custom code?”
That’s where Zapier and Make.com (formerly Integromat) come in. These powerful automation platforms allow you to connect your web app to thousands of third-party tools, streamline workflows, and eliminate repetitive manual tasks.
At Waft Technologies, we help businesses seamlessly connect their custom-built CMS or web apps to Zapier and Make.com—so data flows effortlessly between your systems.
Why Connect Your Custom CMS or Web App to Zapier or Make.com?
Both Zapier and Make.com act as middleware automation layers that connect your app with popular platforms like:
- Google Workspace
- HubSpot, Salesforce, or Pipedrive
- Slack, Trello, or Asana
- Mailchimp or ActiveCampaign
- Airtable, Notion, or Google Sheets
By integrating your CMS with these platforms, you can:
- Automatically sync form submissions or user registrations.
- Push new blog posts or content updates to social media.
- Create CRM leads or email subscribers instantly.
- Generate reports or alerts without manual export.
- Trigger AI workflows or internal notifications.
These integrations save hours of admin work and ensure that your team always operates with real-time, accurate data.
How Integration Works
When you connect Zapier or Make.com to your CMS or app, there are typically two ways it can function:
- Triggers:
Your CMS sends data to Zapier or Make when a specific event occurs (e.g., “New Post Published” or “New User Registered”). - Actions:
Zapier or Make sends data to your CMS when something happens in another app (e.g., “Create Record in CMS when Google Form is submitted”).
Our development team implements secure API endpoints and webhooks inside your CMS, allowing these automation tools to communicate safely and efficiently.
Our Integration Process
At Waft Technologies, we follow a proven 5-step process to ensure your automation is reliable, secure, and scalable:
1. Discovery & Assessment
We review your CMS architecture, database, and workflows to identify what data or events need to be automated.
2. API & Webhook Development
We build or extend your system’s API, ensuring it’s secure (OAuth2 or token-based), well-documented, and compatible with Zapier or Make.com.
3. Zapier / Make.com Setup
Our experts create triggers, actions, and authentication flows within Zapier’s Developer Platform or Make.com’s custom modules.
4. Testing & Optimization
We test every connection thoroughly—validating payloads, retries, and security signatures—to guarantee reliability at scale.
5. Documentation & Training
You receive clear documentation and training so your team can manage and expand automations confidently.
Security Comes First
We understand that your CMS contains sensitive data. Every integration we build includes:
- HTTPS-only communication
- Encrypted tokens and API keys
- Request validation using HMAC or secret signatures
- Logging and monitoring for all webhook activities
This ensures your automation runs smoothly and securely across all environments.
Real-World Use Cases
Here are just a few examples of what’s possible when your CMS is connected to Zapier or Make.com:
- Marketing Automation: Automatically publish approved CMS content to your social media channels.
- Sales Enablement: Sync new leads or inquiries from your website to your CRM.
- Analytics & Reporting: Send user activity logs to Google Sheets or Data Studio dashboards.
- Customer Support: Create new tickets in Zendesk or Slack notifications when a request form is submitted.
Each of these automations saves time, reduces human error, and keeps teams in sync.
Why Choose Waft Technologies?
We’re not just developers—we’re automation strategists.
Our team combines custom software engineering with workflow automation expertise to deliver integrations that scale with your business.
What we offer:
- Custom CMS and web app development
- API design and documentation
- Zapier app creation and Make.com scenarios
- Automation consulting and maintenance
- Secure deployment on AWS, Google Cloud, or custom hosting
Our goal is simple: help you unlock the full potential of your technology stack through smart automation.
Get Started with Automation Today
If you’re ready to make your CMS smarter, faster, and more connected, let’s talk.
Whether you use Zapier, Make.com, or a mix of both, our integration experts can help design a solution tailored to your business needs.
👉 Contact Waft Technologies today to discuss how we can connect your custom CMS or web app with the tools you already love—and automate your workflow for good.