Design Strategy For Local SEO
A great design is the heart of a website. It not only help you to get better look and feel of your website but also help you to secure good positions on search engines. These days, web designers are doing an extra efforts to address the needs of their clients. It is important to incorporate the basic principles of SEO in your web design so that you can get the results that you hoped for. Below we have discussed various design strategies for local SEO:-
- Externalize CSS and Javascript :- You should be very careful when placing the CSS and javascript codes. Make sure you place them externally as placing them internally will make the crawling of search engine bots slower. Search engine robots read a website through its HTML code and if CSS and javascript are placed internally , it will make the bots to spend extra time on reading the additional lines.
- SEO friendly navigation Menus:- Most of the web designers make a mistake of using flash images or menus instead of text. It should be avoided as the use of flash increases the loading time of the website and moreover, it also makes it difficult for the web spiders to read. Another good option is to use CSS background images instead of text. The use of SEO friendly navigation approach and menu that makes it easy for the spiders to read.
- Content:- Content is the heart of any website. Well structured and formatted content enables web crawlers to crawl your website easily and more quickly. Over stuffing the keywords into the content also makes it less SEO friendly. To make your content search engine friendly, keep the keyword density to its minimum.
- Right keywords:- To make your website easily accessible to the people over the web, you should choose the right keywords that match closely to your products or services. Using keywords to its minimum are allowed but make sure you do not stuff your website with keywords. Keyword stuffing is unethical and you could be penalized for it.
- SEO friendly Keywords:– SEO friendly URL’s are those that contain keywords in a right way to describe the content of the webpage. These SEO friendly URL’s do not have any search engine importance but they are useful to the visitors to locate the current page that they are visiting.
Following these simple tips and tricks , you can gain prominence in your region and improve the ranking of your website on search engine. Consequently, you will get more phone calls and direct visit of the customers to your office.